Scott Ward
Director Sales Engineering | Tech Product Leader | $28M Global System Deployments | Process Transformation | Driving GTM Strategy | Product Innovation Expert | USTA Tennis
- Role
- Director Sales Engineering at Cogent Communications
- Location
- Germantown, MD, US
- LinkedIn followers
- 500 followers
About Scott Ward
I am a strategic, results-driven Sales Engineering & Product Leader with 20+ years of…
Experience
Director Sales Engineering
Jun 2014 — Present · Washington, DC, US
Cogent Communications is a global ISP leader, delivering high-speed internet, Ethernet, wavelength, and colocation services across 54+ countries.In this role, I lead national sales engineering strategy and technical pre-sales execution across North America, enabling revenue growth through scalable, client-aligned network solutions. I drive alignment between sales and engineering functions, mentor high-performing SE teams, and ensure seamless delivery of enterprise infrastructure across telecom, cloud, and data center environments.My key achievements include increasing SE team approval ratings from 74% to 90% by restructuring the function for closer collaboration with sales and improved technical consistency. I also expanded product adoption by developing launch strategies in partnership with product and marketing teams and led multilingual pre-sales support across the Americas to serve clients in English, Spanish, and French.I reduced local loop costs by 50–75% by collaborating with product management and carrier relations, enabling advanced features on lower-priced access loops. I expanded enterprise connectivity by successfully championing the rollout of 100Gbps Ethernet services to customers. I furthermore authored numerous customer-facing white papers on a variety of topics including Internet Port Redundancy, Achieving Redundancy with Multi-Homing, Enterprise WAN Design, MPLS vs VPLS, Traffic Policing vs Shaping, and Load Balancing.
Education
University of Virginia
Bachelor of Arts - BA
North Carolina State University
Master of Science - MS
Duke University - The Fuqua School of Business
Master of Business Administration - MBA
Skills
- Cisco Routing & Switching
- Ccna
- Ccnp
- Sonet/Dwdm
- System Integration
- Telecommunications
- Wireless
- Satellite Communications
- French
- Italian
- German
- Spanish
- Data Center
- Integration
- Cisco Routers
- Networking
- Vmware
- Firewalls
- Network Administration
- Cross-Functional Team Leadership
- Cloud Computing
- Program Management
- Leadership
- Ip
- Switches
- Management
- Product Management
- Strategy
- Wireless Technologies
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