Scott Waldman

About Scott Waldman

Accomplished Brand Management Professional with established reputation for collaboration in developing successful marketing communications strategies, integrated across multiple materials and platforms, focusing on brand consistency and creating maximum exposure.• Skilled in forging strong internal and external partnerships at all levels to expedite innovative marketing strategies from concept through execution, aligned with existing goals and tactics.• Exceptional written and verbal skills effectively leveraging institutional uniqueness and value propositions across all mediums of print and online marketing including reports, proposals and campaign support material for maximum impact. • Outstanding project manager skilled in traffic management, coordination and scheduling to meet tight deadlines and budgets while effectively working with outside vendors and agencies.• Ensure copy accuracy and appeal through excellent attention to detail in proofreading with ability to rework and edit complex documents to make accessible to a broader audience while creating excitement within the principal of integrated marketing communications.• Technologically savvy with MS Windows, MS Office including Word, Excel, PowerPoint, Access and Apple iOS including Keynote with ability to quickly learn and apply new technologies.• Key contributing member of cross functional teams ensuring goals are met and exceeded while engaging in thought leadership for the next big idea with a passion for work.

Experience

1. Director of Marketing

   LSS Life Safety Services®

   Nov 2017 — Present · Louisville, KY, US

   Develop marketing strategy based on knowledge of established policy, the market, cost & markup factors, and overall company brand strategy•Design & Implement Annual Marketing Plan•Analyze customer research, market trends and conditions, and competitor information and adapt strategy and annual plan accordingly•Manage day-to-day activity related to public relations, press and marketing communications agencies, website developers, and negotiation with outside agencies•Oversee the development of promotional materials including marketing collateral, educational materials, and training materials •Manage and continually refine SEO Strategy •Manage PPC Platforms•Liaise with Director of Sales to ensure efforts are aligned to meet constantly quotas•Craft Go-To-Market Strategy for new products & services•Manage the company’s CRM System•Develop Yearly Marketing Content Calendar from Emails, Blogs, Online Videos, Press Releases•Led the development of 2 new websites for the Company (Life Safety Services & sister company Hughes Environmental)

Education

• Indiana University Southeast

  Bachelor of Arts, Marketing / Advertising

  1995 — 2002

Skills

• Hubspot
• Social Media
• Event Planning
• Strategic Communications
• Account Management
• Direct Mail
• Advertising
• Inbound Lead Generation
• Microsoft Powerpoint
• Integrated Marketing
• Marketing Communications
• Online Marketing
• Media Buying
• Copywriting
• Sales Support Tools
• Brand Development
• Corporate Communications
• Customer Relationship Management (Crm)
• Management
• Customer Service
• Email Marketing
• Event Management
• Digital Strategy
• Media Planning
• Strategic Planning
• Leadership
• Inbound Marketing
• Brand Management
• Marketing Strategy
• Public Relations
• Internal Communications
• Mobile Marketing
• Social Media Marketing
• Marketing