Scott Tokaryk
Manager for Web and Data Analytics @Cornelsen Verlag GmbH
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WORK HISTORY
Manager for Web and Data Analytics @Cornelsen Verlag GmbH
Analyze and report website / online campaign performance to diverse stakeholders through self-created reports and interactive dashboards • Make recommendations to stakeholders based on website / online campaign performance • Consult with marketing managers, product managers, portal managers and developers to define KPIs which reflect business objectives • Design, test and maintain tracking set-up of website and marketing tools • Develop a multi-touch attribution scheme for marketing channels and campaigns • Extract data from internal and external sources, transform and load for visualisation in automated, interactive dashboards • Develop a data model for the integration of all online data sources into the company-wide data analytics platform • Provide regular training sessions to various stakeholders on utilizing web analytics and data visualisation tools
EDUCATION
Technische Universität Dresden
Masters of German Studies, Applied Linguistics
Dalhousie University
Bachelor of Science (BSc), Chemistry
Dalhousie University
Diploma in Engineering, Engineering
Dalhousie University
Bachelor of Arts (BA), German Language and Literature
University of British Columbia
UBC/DAA Award of Achievement in Digital Analytics
SKILLS
ABOUT SCOTT TOKARYK
Experienced web and data analyst and passionate citizen data scientist, with a…
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