Scott Thomasch
Associate Creative Director | McCann | Ex. Publicis, HUGE, CP+B
- Role
- Associate Creative Director at MRM
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Scott Thomasch
I’m a writer with over 12 years’ experience. In those twelve years, I oversaw one of McCann’s largest productions that used 100 active-duty soldiers, 12 armored vehicles, and 64 high-explosives to recreate U.S. Army missions with an unprecedented degree of realism. I got people to smell the World’s Stickiest Sock for Lysol (and my general amusement). And I sliced a lemon in half using a mechanized samurai sword for Red Lobster.But most importantly, I learned how to mentor teams, present, defend creative, wrangle IATs, and build brand platforms. If any of these skills are of interest, please message me for the password to my portfolio. I also speak fluent Meta, TikTok, and all things social.Past Clients: U.S. Army, U.S. Postal Service, Verizon, Motorola, Lysol, Air Wick, Finish, Honeywell, American Queen Voyages, Red Lobster, TD Ameritrade, BMW, NyQuil, NY Lottery, AmazonAwards: Cannes Lion 2020/2022/2023/2024, Clio 2024, Webby 2023, 2024, New York Festival 2024, LIA 2022, Effie 2019
Experience
Associate Creative Director
Mar 2023 — Present · New York, NY, US
Pitched and won Samsung North America CRM and serve as day-to-day creative lead of the account. Responsible for developing product launch announcements and building out a new CRM/digital ecosystem by overseeing creative teams and working alongside agency partners.Digital Creative Lead for Reckitt brands including Lysol, Air Wick, Woolite, Finish, and Resolve. Managed and mentored several teams, reviewed briefs and budgets, and led several Inter-Agency Teams (IATs).Digital Creative Lead for the $500M U.S. Army account. Developed brand platforms and led McCann’s second largest production with the VR campaign, “In Our Boots.” Oversaw a website audit and redesign that templatized and modernized hundreds of pages. Creative Lead of Honeywell. Launched their first global brand platform, “The Future is What We Make It.” As part of the launch, I developed broadcast, digital, social, and experiential work. This platform that unified several vastly distinct verticals—from Oil and Gas to Quantum Computing—with a singular message. Oversaw a digital transformation that included a site migration, social rebranding, and CRM funnel.
Education
Virginia Commonwealth University
Masters of Science, Copywriting
2010 — 2012
Loyola University Maryland
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
2005 — 2009
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