Scott Swanson

About Scott Swanson

About nSightfulFounded as a direct marketing company in 1981, CAS (now nSightful) has become an innovative, quality focused digital and data marketing agency. We originally established ourselves as one of the Direct Marketing industry’s most innovative companies offering a wide variety of database marketing services. We’ve learned a lot over the past 38 years and have earned the respect of our clients as trusted advisors that can deliver unmatched quality data-driven solutions. While successful as a singularly focused direct marketing company, we’ve witnessed a variety of industry changes over the years and understand that for us to continue to grow we need to adapt. The burgeoning digital marketing space continues to change and evolve, so we’ve changed with it, transitioning our company name from CAS to nSightful. This transition reinforces our vision of data-driven solutions for marketing success, to include digital.The combination of digital, with our innovative postal and email offerings helps us to further optimize our clients’ customer acquisition strategies and maximize their return on marketing spend. It is also a recognition of what our clients need today, which is a combination of digital and data marketing services to help them find new customers and grow their current customer base.nSightful will continue to offer our clients all of the database marketing services we\'ve provided over the years, along with the added focus of providing solutions to enhance their digital marketing strategy.nSightful offers only the highest quality data-driven services along with strategic guidance to help our clients reach their goals. We measure our success with the success each client has with our services!

Experience

1. Vice President of Sales

   Nsightful

   Oct 2023 — Present · Omaha, NE, US

Education

• University of Nebraska at Omaha

  Aviation , Aviation

Skills

• Salesforce.com
• Ppc
• Marketing Management
• Email Marketing
• Analytics
• B2b
• Direct Marketing
• B2b Marketing
• SEO
• Marketing Communications
• Web Analytics
• Business-to-Business (B2b)
• Integrated Marketing
• Interactive Marketing
• Account Management
• Campaign Management
• Direct Mail
• Segmentation
• Customer Relationship Management (Crm)
• Social Media Marketing
• Lead Generation
• Customer Acquisition
• Google Adwords
• Marketing Research
• Marketing Strategy
• Direct Sales
• Online Marketing
• Business Development
• Strategic Partnerships
• Crm
• Customer Retention
• Online Lead Generation
• Targeted Advertising
• Sem
• Multi-Channel Marketing
• New Business Development
• Marketing
• Database Marketing
• Mobile Marketing