Scott Sullivan
- Role
- Senior Director, Ecommerce at Vertical Supply Group
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Scott Sullivan
Experience: E-Commerce, Digital Marketing, New Customer Acquisition, Strategic Planning…
Experience
Senior Director, Ecommerce
Jan 2022 — Present
Vertical Supply Group (VSG) designs, builds, and supplies the most comprehensive assortment of products for arborists, climbers, emergency, technical rescue and other work-at-height pros. As Senior Director of Ecommerce, I am accountable for driving performance and customer acquisition across the VSG portfolio of online web stores and brand sites through digital and print strategies. Strategic Responsibilities: o Drive brand awareness and increase customer purchase…
Education
Plymouth State University
MBA, MBA - Finance/Marketing
2002 — 2003
University of New Hampshire
Business Admin, Marketing
1992 — 1995
Skills
- Brand Management
- Budgets
- Crm
- Online Advertising
- Integrated Marketing
- Email Marketing
- Market Planning
- Digital Marketing
- Social Media Marketing
- Conversion Optimization
- E-Commerce
- Google Analytics
- Direct Marketing
- Direct Mail
- Marketing Strategy
- Multi-Channel Marketing
- Marketing
- Management
- Ppc
- SEO
- Database Marketing
- Web Analytics
- Online Marketing
- Analytics
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