Scott Steiner

About Scott Steiner

After an unsuccessful attempt at becoming a chef, I found my way into advertising at the tail-end of the tech crash in 2002. Back then, strategy revolved around one thing: TV. The question wasn’t if TV, it was how much TV. Digital was just emerging. Facebook, Amazon, and Instagram were ideas on the horizon, Google was gaining traction, and cellphones were still just phones.As the media and marketing landscape evolved, so did my career. I embraced change, growing into a results-driven, client partner with a passion for solving business challenges. I have worked across finance, beverage, technology, QSR, retail, B2B, casino, gaming, entertainment, and CPG. But I have proudly spent the majority of my career as “an auto guy,” partnering with iconic brands like Mercedes-Benz, Volkswagen, The Lincoln Motor Company, and Jaguar Land Rover.That passion runs deep. I grew up spending weekends at Raceway Park, watching my dad drag race the “Animal Eater,” a 1967 Buick Skylark GS 400. In 2004, I joined him on the strip; racing a 1972 Chevelle in the NHRA drag racing series.In 2015, I moved from NYC to Shanghai, stepping into a full-service agency leadership role overseeing Lincoln of China. We helped Lincoln become the fastest-growing luxury automotive brand in China in 2015 and 2016. It was a transformative experience personally and professionally.In 2018, I led the launch of dentsu X in the U.S, the fastest-growing global media agency from 2018–2021. I later transitioned into an integrated client leadership role working across media, CRM and creative, for a portfolio of US and global clients, driving client growth, satisfaction, and retention.Now, I am excited to share the next chapter: a return to Publicis, where I’ll be stepping into a client leadership role at Digitas Boston. This opportunity is both personal and professional, one I could not pass up. I am looking forward to working alongside the industry’s top talent at Publicis, a Groupe that continues to lead and innovate across the advertising industry and beyond.Looking ahead to the next 15 years and then maybe, finally, back to the kitchen.

Experience

1. Executive Vice President, Group Account Director

   Digitas North America

   Oct 2025 — Present · Boston, MA, US

Education

• Fairfield University

  Bachelor of Arts (B.A.), Communication and Media Studies

Skills

• Digital Marketing
• Negotiation
• Sales
• Email Marketing
• Strategy
• Brand Development
• Management
• Mobile Marketing
• Facebook
• Advertising Sales
• Marketing
• Advertising
• Magazines
• Media Strategy
• Television
• Interactive Advertising
• Social Media
• Social Media Marketing
• Interactive Marketing
• Broadcast
• Leadership
• Digital Strategy
• Online Advertising
• Media Planning
• Strategic Communications
• Marketing Strategy
• Media Buying
• Online Marketing
• Budgets
• Digital Media
• Radio
• Integrated Marketing