Scott Smith
- Role
- Director - Wash Category Marketing at BISSELL Homecare, Inc.
- Location
- East Lansing, MI, US
- LinkedIn followers
- 500 followers
Experience
Director - Wash Category Marketing
Apr 2022 — Present
Education
Michigan State University - Eli Broad College of Business
MBA, Marketing
2009 — 2011
Michigan State University
BA, Marketing
2003 — 2007
Skills
- Market Research
- Business Intelligence
- Category Management
- Management
- Marketing Strategy
- Competitive Analysis
- Direct Marketing
- Customer Insight
- Customer Marketing
- Cross-Functional Team Leadership
- Product Management
- Marketing
- Consumer Products
- Product Development
- Supply Management
- Packaging
- Singing
- Brand Equity
- Sales
- Forecasting
- New Business Development
- Brand Management
- Strategy
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