Scott Skerritt
Senior Seo Director @Mccann Birmingham
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WORK HISTORY
Senior Seo Director @Mccann Birmingham
Solihull, GB
As the team lead of the Birmingham SEO team, I champion a modern, results-focused, and passionate approach to driving sustainable organic growth. My role bridges strategic leadership with hands-on execution, ensuring that our SEO efforts are not only forward-thinking but also tightly aligned with broader business goals and the modern search landscape.Day-to-day, I lead initiatives that span AI integration, cross-channel collaboration, and comprehensive SEO delivery - including on-page optimisation, technical audits, and off-page strategy. I work closely with internal stakeholders, content creators, developers, and external partners to build cohesive strategies that amplify visibility and performance across search engines.Beyond tactical execution, I play a key role in new business, setting performance benchmarks, and continuously evolving our organic offering to reflect the latest industry best practices and innovations. My focus is not just on ranking growth, but on delivering meaningful outcomes that contribute to long-term brand authority, user engagement, and revenue via not only search engines, but search overall.In this hybrid role - both strategic and operational - I take pride in helping shape a high-performing SEO function that remains adaptable, accountable, and always ahead of the curve.
ABOUT SCOTT SKERRITT
I am a passionate marketer with both in-house and agency side experience across a variety of different niches including automotive, event and e-commerce. Taking a data-driven and practical approach to digital marketing, I strive to ensure that brands harness their potential on search engines digitally. I enjoy taking creative concepts and complex scenarios and breaking these down into actionable steps that ultimately improve the user journey, visibility and brand awareness of a business.I believe in a big-picture approach to digital that prioritises the user and business targets every step of the way.
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