Scott Siegel

About Scott Siegel

My career in the restaurant industry began on the real estate side in 2004, focused on understanding how the location of a brick-and-mortar business impacts its success. Over time, I specialized in representing restaurants (and retailers)—developing strategies to identify and secure high-performing locations. It was a rewarding path, but one persistent truth kept surfacing: access to premium real estate was largely reserved for the most capitalized brands, leaving many operators at a disadvantage.At the same time, consumer behavior was undergoing a major shift. Convenience became king. Drive-thrus were in high demand, and off-premise fulfillment—particularly pickup and delivery—was growing. Restaurants needed new tools to compete, and I felt compelled to help level the playing field.In 2019, I co-founded Curbit with a mission to democratize the convenience of the drive-thru. We developed a virtual drive-thru that elevated the pickup experience—guests would place their order, arrive, and be greeted by a staff member with their food, all without calling or needing to get out of the car. It felt like magic. And it worked—until we realized something critical: to scale this experience reliably, we needed to do more than manage the arrival. We had to understand the kitchen’s capacity in real time to sync guest timing with operational readiness.That realization marked a turning point. What began as a guest experience solution evolved into a full-fledged SaaS platform built on real-time kitchen data. Today, Curbit is helping brands orchestrate their digital operations more intelligently, matching demand with capacity to ensure food is fresh, guests aren’t waiting, and staff aren’t overwhelmed.It’s been incredibly humbling to bring this vision to life, especially alongside a passionate and relentless team of problem solvers. We\'ve had the privilege of partnering with visionary restaurant brands and forward-thinking technology partners who share our commitment to redefining hospitality.None of this would be possible without the unwavering support of my wife, Jordyn, and the joy I get from being a dad to our two boys. They are my greatest inspiration—and my why.

Experience

1. Co-founder & CEO

   Curbit

   Jan 2019 — Present · Los Angeles, CA, US

   Curbit is a restaurant technology company that leverages real-time kitchen data to control the flow of omnichannel orders.Our AI-powered platform creates a digital twin of each location, dynamically adjusting order timing and guest arrival based on actual kitchen capacity. By integrating directly with kitchen display systems, we provide real-time visibility into production constraints—allowing restaurants to automatically optimize order throttling, firing logic, and pickup timing across all channels. The result: fresher food, reduced lobby congestion, happier guests, and increased revenue without adding labor.

Education

• San Diego State University

  Bachelor’s Degree, Communication, General

  1997 — 2000