Scott Shepley

About Scott Shepley

Marketing executive with experience leading brand transformation, omnichannel growth, and integrated go-to-market strategy across retail, digital, e-commerce, partnerships, and experiential channels. My background spans Nike, Amazfit, and Jaanuu, where I have built brands, led product launches, developed athlete and partnership platforms, and driven measurable business growth.I bring a mix of brand leadership and commercial rigor, with experience across DTC and wholesale, retail marketing, customer acquisition, merchandising alignment, seasonal demand creation, digital innovation, and full-funnel execution. I have led cross-functional teams across brand, product marketing, PR, social, creative, e-commerce, and retail, and I am especially effective in transformation environments where strategic clarity, operational alignment, and growth must work together.Highlights include:Nike: Led North America Golf and Tennis brand marketing, helping drive 10%+ YoY revenue growth, double Nike.com golf business growth, and support $640M in specialty revenue.Amazfit: Led global marketing across North America, EMEA, and APAC, helping reposition the brand, drive 26% DTC sales growth in North America, and deliver 10+ global launches.Jaanuu: Helped reposition the brand, contributing to 2x fiscal revenue growth and stronger market relevance.Core strengths: Brand Strategy, Omnichannel Marketing, Retail & E-commerce Growth, Product Marketing, Customer Acquisition & Retention, Partnerships, Consumer Insights, GTM, Team Leadership, and Cross-Functional Execution.Open to CMO, VP Marketing, Head of Brand, and senior growth/brand leadership opportunities, particularly in sporting goods, outdoor, active lifestyle, consumer, and retail-driven categories.

Experience

1. Head of Global Marketing

   Amazfit

   Apr 2023 — Present · Portland, OR, US

   Lead global marketing, brand, product marketing, athlete partnerships, and go-to-market strategy for Amazfit across North America, EMEA, and APAC. Helped reposition the business into a more premium, performance-led sports technology consumer brand across digital, retail, e-commerce, social, PR, and event channels.• Directed 10+ global product launches across creative, messaging, PR, digital, retail, and Amazon, generating 13M+ impressions and driving adoption 24% above forecast.• Helped drive 26% DTC sales growth in North America and a 43% increase in web sessions through stronger paid media, CRM, influencer, and digital campaign performance.• Expanded athlete partnerships and event platforms into a stronger brand-growth engine, helping position Amazfit as a more credible performance brand through HYROX and athlete-led storytelling.• Led HYROX World Championship activation, delivering 6.5M+ organic impressions and the highest traffic moment in brand history.• Unified full-funnel storytelling across paid media, CRM/email, web, Amazon, PR, influencer, and retail touchpoints to strengthen customer acquisition, engagement, and retention.• Introduced a more scalable global creative platform across 16 markets and overhauled Amazon A+ content across 25 SKUs, improving consistency, speed, and point-of-sale competitiveness.• Secured tier-1 media coverage including CNN, NBC, CNET, Women’s Health, and Esquire, strengthening launch visibility and premium brand perception.• Recruited and developed global and North America marketing talent, improving cross-functional alignment across product, retail, e-commerce, PR, and regional marketing teams.

Education

• Arizona State University

  Bachelor of Science - BS, Management