Scott Schafer

About Scott Schafer

I am a senior digital strategist and creative director with 20+ years of experience leading data-driven communication, audience engagement, and AI-enhanced digital transformation across healthcare, federal agencies, and enterprise brands.I developed the “Trust but Verify” healthcare continuum, adopted by AHRQ and other healthcare organizations to strengthen trust, improve patient engagement, and modernize health communication ecosystems. In my work with the Agency for Healthcare Research and Quality (AHRQ), I lead digital strategy across the full marketing continuum, including:Modernizing social media, SEO, and AEO (AI Engine Optimization) Leading development and launch of the award-winning AHRQ QuestionBuilder App, now integrated into Google Health searchDriving multi-year improvements in performance metrics, SERP benchmarking, and analytics-driven content optimization Deploying Generative AI, LLMs, and predictive analytics to strengthen decision-making and accelerate content developmentAs Founding Partner of Borderline Media, I have produced more than multimedia products, multiple award-winning films, and AI-enhanced digital platforms, delivering measurable impact for healthcare, nonprofits, federal agencies, and Fortune 500 brands.My career blends strategic foresight, technical fluency, and creative vision, enabling organizations to reach diverse audiences, build trust, and drive meaningful impact across modern and emerging communication channels.

Experience

1. Partner

   Borderline Media Company

   Dec 2013 — Present · Alexandria, VA, US

   As a founding partner of Borderline Media, I lead digital strategy, creative development, and multimedia production across healthcare, federal, nonprofit, and enterprise sectors. I blend analytics-driven insight, creative storytelling, and technical execution to deliver high-impact digital products, campaigns, and multimedia experiences.Key Achievements• Produced multimedia products supporting national campaigns, patient engagement initiatives, and digital transformation efforts.• Led production of feature films including The Way of War (Cuba Gooding Jr, J.K. Simmons) and Fatwa (Lauren Holly, Lacey Chabert).• Directed major digital, web, and AV initiatives across sectors including health research, behavioral health, legal, aviation, and public service.• Developed mobile and event-engagement tools featuring live polling, interactive content delivery, and on-site experience optimization.• Hosted and produced the Inside Football Podcast with NFL Hall of Fame GM Bill Polian, achieving Top 10 national rankings.• Oversaw contracts, budgets, creative teams, compliance workflows, and full lifecycle delivery of complex digital and media projects.Results• Directed campaigns generating millions of annual impressions across social, web, and streaming platforms.• Delivered analytics-driven programs achieving 20–40% engagement lifts, higher video completion rates, and multi-minute dwell time improvements.• Managed large-scale SEO and AEO (AI Engine Optimization) initiatives achieving top-tier ranking on emerging AI-driven search experiences.• Produced digital assets for major national events, driving high attendee engagement through interactive and AR-enhanced content.• Led multi-platform audience strategies increasing social reach by hundreds of thousands and strengthening brand authority.• Implemented real-time performance dashboards enabling rapid optimization and measurable ROI across digital portfolios.

Skills

• Photography
• Digital Media
• Television
• Post Production
• Social Networking
• Film Production
• Social Media
• Digital Marketing
• Final Cut Pro
• Film
• Video Production
• New Media
• Public Speaking
• Entertainment
• Event Planning
• Video Editing
• Editing
• Video
• Graphic Design
• Music
• Social Media Marketing
• Commercials
• Advertising
• Facebook
• Photoshop