Scott san Emeterio
VP - Prediction Market Strategy
- Role
- VP of Product Operations and Growth at Underdog
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
Experience
VP of Product Operations and Growth
May 2023 — Present · Brooklyn, NY, US
Own Revenue Operations and performance of Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR); driving strategic balance between trading optimization and promotional spend to meet macro revenue goals against company strategic objectives.Obtained Series 3 certification from the NFA to enhance capabilities in regulated prediction markets, enabling strategic support for CFTC-compliant operations in futures and event contracts.Led the strategy and execution of the first sports event contracts at a regulated sports gaming operator, navigating NFA and CFTC guidelines to launch innovative prediction market products while ensuring full regulatory compliance. Lead Risk and Trading across all sports verticals including NFL, NBA, MLB, and Esports, aligning macro strategic objectives with day-to-day operational execution.Scaled Trading, Promotions, and CRM teams by 3X, redesigning org structure and streamlining workflows to enable cross-sport, department, and product scalability and performance.Founded and scaled a dedicated Risk Management team; implemented a proprietary risk framework leveraging correlation mapping and dynamic pricing to stabilize trading margins.Designed and implemented a custom value segmentation model to enhance targeting, retention, customer engagement, and optimize promotional budget allocation by customer value, lifecycle, and Geo.Manage end-to-end Promotional and CRM teams, driving clear re-investment strategies that align lifecycle campaigns and Tier 1 events to maximize retention, engagement, and customer LTV.
Education
University at Albany
Banking, Corporate, Finance, and Securities Law
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