Scott Reed
President and CEO @Music Academy of the West
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WORK HISTORY
President and CEO @Music Academy of the West
Santa Barbara, CA, US
Accountable for achieving the organization’s mission to train the next generation of great classically trained musicians, while developing audiences and overseeing a broad range of community initiatives. Provide leadership and vision to ensure that the education program, personal instruction, and performance opportunities at the Music Academy meet the highest standards of excellence and are recognized for their quality by music professionals worldwide. Foster an environment that enables the Music Academy to attract and retain the finest possible faculty, and to compete successfully for the most qualified students. Oversee the selection of faculty, guest artists and repertoire for all educational and performance activities. Work with the Board of Directors to develop and implement annual and long-term financial plans. Map annual operating and capital budgets, monitor performance, and recommend adjustments as necessary. Recruit, develop, and maintain a high-caliber staff and promote a streamlined administration plan. Drive all aspects of operations, including finance, marketing, public relations, facilities and grounds management, information technology, and community relations. Serve as the primary fundraiser for the Music Academy by providing direction and impetus to the fundraising work of the Board and staff. In collaboration with the Board, ensure that the organization has the financial resources needed to fulfill its mission and maintain its facilities. Lead organization as chief advocate and spokesperson locally, nationally, and internationally. Develop and maintain strong professional relationships with artists, administrators, and music educators, and seek opportunities for productive partnerships and collaborations that expand the reach, influence, and reputation of the Music Academy of the West.
EDUCATION
UC Santa Barbara
Bachelor of Music, Vocal Performance
ABOUT SCOTT REED
With 25 years of experience in the classical music industry, Scott Reed has developed an exceptional leadership profile founded on non-profit business management, fundraising success and a visionary approach to arts administration. Scott was named President and CEO of the Music Academy in 2010 after serving as the prestigious festival’s Vice President for Institutional Advancement. Musical America named Scott a 2015 Influencer, referring to him as a “brilliant fundraiser” and praising his “capacity to connect the Music Academy experience to the real world”. Since becoming Academy’s President and CEO, Scott has forged a number of transformative initiatives including a historic four-year partnership with the New York Philharmonic and the Music Academy’s first international partnership with the London Symphony Orchestra. Other partnerships and programs established under Scott’s leadership include Sing- Santa Barbara’s only community-wide children’s choral program, an innovation institute engaging leaders of Stanford’s d.school, and completion of a $50M facility upgrade plan.
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