Scott Parenteau

Senior Manager, Brand Activations @C Spire

Ridgeland, MS, US

Develop and execute comprehensive brand activation strategies for each C Spire business unit, designed to generate measurable ROI and drive sustained revenue growth- Lead and develop a diverse team overseeing Community and Sports Marketing initiatives, ensuring alignment with organizational priorities and performance standards- Assess and manage all sponsorship opportunities, ensuring strategic fit, brand alignment, and delivery of high‑quality, quantifiable returns- Design and implement customer engagement, relationship‑building, and business development programs, including events that strengthen loyalty and support revenue objectives- Conceptualize, produce, and oversee high‑visibility projects, including major concerts, large‑scale consumer engagement initiatives, and other brand‑defining experiences- Serve as an official company spokesperson, representing C Spire in media engagements, community forums, and public‑facing communications.