Scott Parenteau
- Role
- Senior Manager, Brand Activations at C Spire
- Location
- Madison, MS, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Brand Activations
Oct 2013 — Present · Ridgeland, MS, US
Develop and execute comprehensive brand activation strategies for each C Spire business unit, designed to generate measurable ROI and drive sustained revenue growth- Lead and develop a diverse team overseeing Community and Sports Marketing initiatives, ensuring alignment with organizational priorities and performance standards- Assess and manage all sponsorship opportunities, ensuring strategic fit, brand alignment, and delivery of high‑quality, quantifiable returns- Design and implement customer engagement, relationship‑building, and business development programs, including events that strengthen loyalty and support revenue objectives- Conceptualize, produce, and oversee high‑visibility projects, including major concerts, large‑scale consumer engagement initiatives, and other brand‑defining experiences- Serve as an official company spokesperson, representing C Spire in media engagements, community forums, and public‑facing communications.
Skills
- Marketing
- Public Relations
- Product Marketing
- Account Management
- Customer Satisfaction
- Telecommunications
- Sales
- Corporate Communications
- Project Management
- Email Marketing
- Direct Sales
- New Business Development
- Salesforce.com
- Customer Service
- Wireless
- Social Media Marketing
- Customer Retention
- Product Management
- Team Leadership
- Management
- Mobile Devices
- Sales Management
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