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Scott Melville

Digital Edtech Marketing Manager @CDW

Meriden, CT, US
EMAILS
s••••••••@cdw.com
MOBILE NUMBERS
+12•••••••38

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WORK HISTORY

Oct 2023 — Present

Digital Edtech Marketing Manager @CDW

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Responsible for Demand Generation using digital marketing strategies, for K-12 and Higher Education.

EDUCATION

1987 — 1991

Central Connecticut State University

BS, Management, Information Technology

SKILLS

Salesforce.comProject ManagementNew Business DevelopmentMarketing AutomationEloquaCrm IntegrationSalesCampaign StrategiesAccount ManagementSaasVisioSales PresentationsProfessional ServicesCrmDemand GenerationCustomer AcquisitionManagementStrategyBusiness DevelopmentCustomer Relationship Management (Crm)MarketingDigital MarketingLead GenerationLeadershipConsultingAnalytics

ABOUT SCOTT MELVILLE

I am highly adept at working with customers to help them develop and define their demand generation strategies through modern marketing techniques such as, Lead Management, Contact Management, Lead Nurturing, Lead Scoring and Social Media. Through implementing these proven strategies, clients realize increased customer acquisition and retention rates, improved lead conversion, reduced sales cycle times, greater revenues, and an overall reduction in marketing costs.

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