Scott Melville
Director, Marketing Campaigns
- Role
- Digital Edtech Marketing Manager at CDW
- Location
- Meriden, CT, US
- LinkedIn followers
- 500 followers
About Scott Melville
I am highly adept at working with customers to help them develop and define their demand generation strategies through modern marketing techniques such as, Lead Management, Contact Management, Lead Nurturing, Lead Scoring and Social Media. Through implementing these proven strategies, clients realize increased customer acquisition and retention rates, improved lead conversion, reduced sales cycle times, greater revenues, and an overall reduction in marketing costs.
Experience
Digital Edtech Marketing Manager
Oct 2023 — Present
Responsible for Demand Generation using digital marketing strategies, for K-12 and Higher Education.
Education
Central Connecticut State University
BS, Management, Information Technology
1987 — 1991
Skills
- Salesforce.com
- Project Management
- New Business Development
- Marketing Automation
- Eloqua
- Crm Integration
- Sales
- Campaign Strategies
- Account Management
- Saas
- Visio
- Sales Presentations
- Professional Services
- Crm
- Demand Generation
- Customer Acquisition
- Management
- Strategy
- Business Development
- Customer Relationship Management (Crm)
- Marketing
- Digital Marketing
- Lead Generation
- Leadership
- Consulting
- Analytics
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