Scott Melton
FedEx Advertising - Video Content / YouTube Strategy
- Role
- Marketing Principal - Advertising Video Content at Fedex Services
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Scott Melton
Specialties: YouTube Strategy, Advertising, Video Content Creation, Video Strategy, Brand Management, Paid and Organic Search, Database Marketing, Segmentation, Measurement, Customer Communications,
Experience
Marketing Principal - Advertising Video Content
Oct 2011 — Present
Content Orchestration and YouTube Channel Lead: Manage video production and YouTube strategy, including strategy, production, distribution and analytics. Maintain editorial calendar for YouTube channel and regularly conduct video content audits and gap analysis projects-FedEx Video Review Committee Lead: Cross functional team that develops the strategic vision and enterprise best practices for video at FedEx. This includes video review process, brand guidelines, production standards, content management, distribution, Video SEO and measurement. Team consists of 24 members across 7 VP organizations-Video Content Lead: Current producer of video content. Develop creative concepts and scripts. Manage production and distribution of video content. Heavily involved in YouTube advertising and analytics. Developed first Video Analytics Dashboard to examine impact of video trends across YouTube, Facebook, Twitter, fedex.com, and pre-roll advertising.
Education
The University of Memphis
Bachelor of Arts (B.A.)
The University of Memphis
Master of Arts (M.A.)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.