Scott Medina

About Scott Medina

I’m a results-driven executive Marketing Director / Director of Marketing with a robust history of success in strategic campaign planning design and execution, brand management, business development, team building and leadership, and creative problem-solving. Throughout my career, I’ve engaged with projects that are challenging and require personal growth. Whether that be working on my emotional intelligence, leading or building teams, or learning and honing a skill or tool needed to complete a goal. I love being challenged by and rewarded for developing solutions that drive results. In my most recent role as Director of Marketing for Independent School Management and Senior Leadership Team, my team and I successfully led the digital transformation of all corporate marketing strategy, tactics, and execution from a grassroots print-only system to one that is modern, including inbound, social, content, and video marketing, driven by automation and AI. As Art Director and Brand Manager for ISM, I was tasked with a project that showcased my ability to collaborate with the Dev team to create a new SaaS and corporate vertical. I successfully designed the UX/UI, product website, and branding (both visual and of voice) including collateral for sales enablement. I was responsible for creating a plan that drove our product to number one in the private school market space. I love modern marketing and highly branded campaigns that drive user results at each phase of their buying journey. I also have a love for data and metrics. I wouldn’t say that I am a data scientist by any stretch, but I believe in leveraging analytics to drive data-based decisions combined with experience to inform solid decision-making that leads to developing effective strategies that motivate and drives results. Specialties include: Growth Marketing, Strategy, Branding, Leadership, Budgeting, Digital Marketing, Content Marketing, Content Management, Project Management, Marketing Automation, Sales Enablement, Social Media Marketing, Google Search Marketing, Google Analytics, Video, Web Design, UX/UI, Art Direction, Print, Vendor Management, Account Management

Experience

1. In-store Channel Lead Gap & Gap Factory (AVP)

   Barclays

   Jan 2022 — Present · Wilmington, DE, US

   Sales enablement support for Barclays premier retail credit card partnerships, development and delivery of key partner brand-focused insights, tools, content, training, processes, and best practices in alignment with field team initiatives.

Education

• West Chester University of Pennsylvania

  Bachelor of Arts - BA

  1996 — 2000

• Northampton Community College

  General Studies

  1995 — 1996