Scott McKay
Head of Marketing and Communications- Americas
- Role
- Head of Marketing and Communications- Americas at Schroders
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Scott McKay
I apply my nearly 30 years of experience in the evolving financial services marketplace creating memorable and deeply relevant marketing programmes and tactics, often utilising non-traditional methods to get my company noticed and that create a lasting, meaningful shift in perspective.Marketing Strategy—Setting Product Vision—Market Awareness—Set and Exceed Goals—Client Segmentation—Product MessagingStrategic Planning—Consensus Building—Taking Appropriate Risks—Client Relationships—Market Analysis—NegotiationsProgramme Leadership—Process Improvement—Team Leadership—Efficiency Expert—Surpassing Metrics—Internal Controls
Experience
Head of Marketing and Communications- Americas
Jan 2021 — Present · NY, US
Education
State University of New York at Plattsburgh
Bachelor's degree, English Language and Literature/Letters
1989 — 1992
Skills
- Integrated Marketing
- Asset Management
- Financial Services
- Crm
- Marketing Strategy
- Investments
- Fixed Income
- Leadership
- Portfolio Management
- Marketing
- Management
- Equities
- Strategy
- Investment Banking
- Marketing Communications
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