Scott Luther
Chief Strategy Officer | Growing brands with logic + magic
- Role
- Head of Connections Strategy & Brand Performance Marketing at Mythic
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Scott Luther
Yola. As the Head of Connections Strategy and Brand Performance Marketing at TRG, I lead a team of 35+ in building and launching creative ideas that make a difference. With over 15 years of experience in strategy, social, creative, media, and evidence-based brand growth, I have a proven track record of delivering positive P&L contributions and driving growth through creativity and data-driven insights.I am passionate about cultivating ideas that earn an unfair share of attention in culture, are creatively ambitious, and make unforgettable memories for clients. I take pride in developing new strategic products and services, and building a culture of effectiveness within our agency. I also believe in fostering a culture of continuous improvement within my team and across the agency.
Experience
Head of Connections Strategy & Brand Performance Marketing
Feb 2023 — Present · Dallas, TX, US
Initiated and lead successful reorganization of agency’s strategic disciplines to create two new modern strategy functions – Connections Strategy and Brand Performance MarketingDeveloped discipline- and career-path accelerating training programs for 35+ person team to establish new roles, responsibilities, and team ambitionsEstablished new processes for campaign strategy, execution, oversight and optimization. Introduced new holistic performance evaluations, inclusive hiring practices, project management system (Asana), integrated data and reporting suite (Datorama), and cross-team collaboration tools (Connections Planning Architecture)Delivered positive P&L contribution for BPM Group:$XXM+ agency revenue, exceeded agency profitability goals while growing topline revenue YOY. Team places $XXM+ in media in Google Ecosystem, Paid Social and Programmatic Negotiated preferred partnership relationships with media vendors netting 40% savings on guaranteed rates for clientsLead the introduction of attention-based planning for TRG clients; sourcing industry partners to create new measures and data feeds for custom modeling and optimization toolsPitched and won 3x new business assignments through competitive reviewsAwards: One Show Recognized & Multiple Gold & Best-in-Show Addy’s for World’s Best Cat Litter, Choctaw Casinos and Resorts, and Dave’s Killer BreadKey Clients: Firehouse Subs, World\'s Best Cat Litter, Dave’s Killer Bread, Charles Schwab Financial Services, Choctaw Casinos and Resorts
Education
University of Denver - Daniels College of Business
Masters of Business Administration, Customer Experience Management
2009 — 2010
American University of Rome
Semester Abroad, Marketing and Philosophy
2007 — 2007
University of Denver - Daniels College of Business
BS, Marketing
2005 — 2008
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