Scott Lavine

Membership Development Manager @Ieee Computer Society

Washington, DC, US

Nine plus years as the Membership Development Manager at Computer Society, leading numerous initiatives to drive membership, membership engagement, and organizational growth. Experienced strategic planner with innovative member recruitment and retention strategies, that leverages data analytics to enhance our campaigns and promotions. • Saw an increase in membership over the last four years including 7% increase YoY (Dec 2023 vs Dec 2022)• Rolled out multiple membership drives that saw of new members each year and saw those drives consistently renew as a first time member:• The Day campaign saw new professionals renew at an average of 66%• The Day campaign saw students increase the raw number of renewals for three consecutive years• The trial membership campaign saw an average of 31% renewal rate for professionals; 20% for students; and 26% overall• Revamped new member on-boarding campaigns and created new renewal and reinstatement on-boarding campaigns for returning members• Continue to further segment our renewal efforts each year so we can get more focused and personalized messages out to the membership

University of Pittsburgh

Business Adminstration

Georgetown University School of Continuing Studies

Certificate in Digital Marketing