Scott Laranjo
Pharmaceutical and Biologics Global Strategic Marketing Leader. Specializing in portfolio strategy, new product planning, global launch, and cross-functional / cross-regional collaboration.
- Role
- Global Product Commercial Strategy at Acadia Pharmaceuticals
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Scott Laranjo
I am passionate about building markets, building brands and creating differentiated value for patients. I believe that the fundamental value of an asset is established long before commercial launch. My unique professional experience across basic science research, pharmaceutical sales, product marketing, and global strategic marketing enables me to work seamlessly across functional teams to develop and execute actionable brand and portfolio strategies that maximize the commercial potential for pharma / biotech portfolios.Expertise: Strategic marketing, global portfolio planning, new product commercialization, market development, brand development, primary marketing research, global and regional launch readiness, strategic communications, KOL engagement, cross-functional leadership, cross-regional leadership, alliance management.
Experience
Global Product Commercial Strategy
Apr 2025 — Present
Global Commercial Strategy, Neuropsych Portfolio
Education
UC San Diego
Bachelor of Science - BS, Biological Sciences
USC Marshall School of Business
MBA, Finance and Marketing
Skills
- Managed Care
- Pain Management
- Lifesciences
- Market Access
- Pharmaceutical Sales
- Cross-Functional Team Leadership
- Marketing Strategy
- International Marketing
- Biotechnology
- Life Sciences
- Product Launch
- Cardiology
- Surgery
- Pharmaceutical Industry
- Strategy
- Neurology
- Medical Devices
- Sales Effectiveness
- Global Marketing
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