Scott Kowalchek

About Scott Kowalchek

I’m the CEO & President of DirectAvenue, a data-driven media agency focused on linear TV and Connected TV (CTV).For more than 30 years, I’ve helped brands grow profitably by transforming television from a branding expense into a measurable, accountable performance channel. My team and I integrate linear TV, CTV, and digital with in-house analytics to reduce risk, improve efficiency, and drive ROI aligned directly to business KPIs.DirectAvenue operates on a simple principle: brand and performance should work together, guided by data. We continuously optimize media plans in real time leveraging audience intelligence, attribution, and cost efficiency to scale what works and eliminate what doesn’t.I work closely with CFOs, CMOs, and founders who want greater accountability from their media investments and clearer paths to profitable growth.If you’re questioning whether your TV or CTV spend is truly driving growth, I’m always open to a thoughtful conversation.

Experience

1. CEO President

   Directavenue

   Apr 2007 — Present · Carlsbad, CA, US

   DirectAvenue is a forward-thinking, data-driven, tenacious team of media experts exceeding results aligned with your KPIs. We remain a performance-first media buying and planning agency, seamlessly integrating traditional DRTV, Connected TV (CTV), and digital attribution to maximize response. Our relentless drive to evolve ahead of the media curve ensures clients benefit from precise targeting, accountable outcomes, and innovation in every spot we place whether it airs on broadcast, cable, or streaming. We are founded on entrepreneurial spirit and a true passion for what we do. We are firm believers in the value of long term relationships and trust we understand that our success comes only as a result of the success of our clients. At DirectAvenue our clients benefit from big agency relationships and receive boutique agency service.

Education

• Hartwick College

  BA, Management/Economics

  1987 — 1991

Skills

• Direct Response
• Media Buying
• Direct Marketing
• Media Planning
• Advertising
• Marketing Strategy
• Integrated Marketing
• Mobile Marketing
• Television
• Email Marketing
• Lead Generation
• Online Advertising
• Marketing
• Digital Strategy
• Digital Media
• Strategic Partnerships
• Multi-Channel Marketing
• Entrepreneurship
• Management
• New Media
• Brand Awareness
• Leadership
• Interactive Marketing
• Online Marketing
• Digital Marketing
• Sem
• Public Relations
• Customer Acquisition
• Ppc
• Campaign Management
• Google Analytics
• Affiliate Marketing
• Brand Development
• Advertising Sales
• Mobile Advertising
• B2b Marketing
• Web Marketing
• Relationship Marketing
• Direct Mail
• Web Analytics