Scott Klass
CMO at SoundStack | Getting to the point of marketing/media technology
- Role
- Chief Marketing Officer at Soundstack
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Scott Klass
24+ year marketing executive who built the brands and marketing disciplines for the first audio intelligence platform (Veritonic), the first advertising exchange (Right Media, acquired by Yahoo!), and the privacy/compliance platform for digital media (Ghostery/Evidon, acquired by Crown Peak). Songwriter who has licensed multiple songs into TV including “Five Steps,” the theme to A&E’s Emmy-winning Intervention, now in its 22nd season. Key strengths include- Simplifying complex stories for technology/media businesses- Communicating unique value consistently across the market- Generating demand through a range of creative content- Building marketing disciplines and teamsAreas of expertise- B2B/consumer brand strategy/development, positioning, messaging, storytelling, thought leadership- Audio marketing, creative measurement, podcasts, radio, sonic branding, voice tech- Digital marketing technology, SaaS, analytics, programmatic advertising- Consumer privacy, compliance- Written and visual communications, pr strategy and direction, content development, executive editorial, demand generation, market and competitive analysis
Experience
Chief Marketing Officer
Jan 2023 — Present
Education
Brandeis University
BA, American Studies
1985 — 1989
Skills
- Analytics
- Public Relations
- Online Advertising
- Ad Networks
- Mobile Marketing
- B2b
- Marketing
- Competitive Analysis
- Marketing Strategy
- Web Analytics
- Creative Direction
- Digital Strategy
- Brand Development
- Digital Media
- Marketing Communications
- Strategy
- Messaging
- Digital Marketing
- Advertising
- Ad Exchanges
- Online Marketing
- Strategic Partnerships
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