Scott Kelly
- Role
- Account Director at MDG
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
Experience
Account Director
Aug 2021 — Present
Promoted from Senior Account Manager to Account Director • Coordinate all day-to-day activity and communication pertaining to promotional materials and layered digital initiatives across clients such as SignatureMD (concierge medicine network), HMY Yachts (lifestyle/luxury brand), and R2 Unified Technologies (IT solutions and services) • Lead robust website builds along with fulfilling content updates via the CMS and facilitating monthly paid social, programmatic display, and email marketing campaigns • Stay apprised of industry trends as it relates to topics such as social media, SEO, PPC, and Google Analytics to help inform strategic recommendations and foster client relationships to help achieve incremental revenue and SOW renewal • Held accountable for managing projects to budget and ensuring adherence to scope of work across all brands
Education
Ithaca College
Bachelor of Science, Integrated Marketing Communications
2002 — 2006
Skills
- Ooh Media
- Management
- Digital Media
- Interactive Marketing
- Account Management
- Client Service
- Project Management
- Media Planning
- Marketing Strategy
- Integrated Marketing
- Crm
- Advertising
- Relationship Marketing
- Non-Traditional Media
- Media Buying
- Digital Marketing
- Strategic Partnerships
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