Scott Isenberg
Managing Executive Editor @Business Expert Press
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WORK HISTORY
Managing Executive Editor @Business Expert Press
Chicago, IL, US
EDUCATION
UC Santa Barbara
B.A.
University of Toronto
M.A.
SKILLS
ABOUT SCOTT ISENBERG
Product management and marketing skills, emphasizing acquiring, developing and publishing print and electronic products including textbooks and other educational materials; experience in planning, developing and executing product development plans for new and revised products; excellent oral and written communication skills; experience in writing ad copy, prefaces, and back cover copy as well as review analyses and synopses. Experienced in gathering and analyzing market research and intelligence; trained and experienced in presentation skills, negotiation skills, needs-based selling probing skills, time and territory management skills, and interviewing. Experience in creating and monitoring book and operational budgets, creating and meeting annual product forecasts and working closely with the marketing and advertising departments to develop marketing plans for the products in my area of responsibility.
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