Scott Hays
Product Marketing Leader | Setting Rimini Street apart as the leader in independent, unified software services
- Role
- VP, Product Marketing - Support at Rimini Street
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Scott Hays
I am a B2B SOFTWARE PRODUCT AND MARKETING LEADER with experience driving global revenue, reach, and engagement for companies including Rimini Street, Verint, and Epicor Software. I have led international teams to develop, deliver, and differentiate solutions for high-growth innovators. My passion is to tap into computing power to help people and businesses act with more intelligence, automation, and consistency for better outcomes with less effort.B2B GLOBAL GO-TO-MARKET LEADERSHIP: I motivate worldwide teams to develop product roadmaps, determine strategies, define market focus, create messaging and positioning, and execute integrated, cross-media marketing campaigns to build brand awareness and grow revenue.THOUGHT LEADER AND EVANGELIST: I am a regular speaker, presenter, and workshop leader for topics related to customer engagement, digital transformation, and Industry 4.0. As a spokesperson, I regularly represent my company at live events, analyst briefings, media interviews, and webinars. EXECUTIVE PARTNER: One of my special skills is building consensus setting product direction and launch strategies across global organizations. I establish executive relationships and partner with senior decision makers to elicit company-wide input. GARTNER MAGIC QUADRANT: At Verint, attained and maintained #1 “top right” positions on the Gartner Magic Quadrant, Forrester Wave, and Ventana Research Value Index.SPECIALTIESExecutive Engagement | Messaging, Positioning, Visibility | Win/Loss Analysis and Actions | Competitive Intelligence | Sales Enablement Programs | Content Marketing / Lead Generation | Data-Driven Product Roadmaps Global Team Leadership and Development | Metrics and Decision Models |Cross-Departmental Sr. Leadership | Alliance ISV Partnership ManagementRELATED EXPERIENCEIn prior roles, I have been a programmer, development manager, systems manager, and product manager.Website: | s••••••••@alumni.stanford.edu
Experience
VP, Product Marketing - Support
Nov 2025 — Present · Orange County, CA, US
Education
Stanford University
BA, Economics and Sociology
Skills
- Product Management
- Cloud Computing
- Business Intelligence
- Enterprise Software
- Salesforce.com
- Sales
- Solution Selling
- Product Marketing
- Saas
- Demand Generation
- Competitive Analysis
- Crm
- Professional Services
- Management
- Erp
- Requirements Analysis
- Pre-Sales
- Software Implementation
- Lead Generation
- Business Process
- Marketing Automation
- Start-Ups
- Sales Enablement
- Business Alliances
- Go-to-Market Strategy
- Strategic Partnerships
- Product Launch
- Cross-Functional Team Leadership
- Partner Management
- Multi-Channel Marketing
- Analytics
- Strategy
- Channel Partners
- E-Commerce
- Customer Relationship Management (Crm)
- Software as a Service (Saas)
- Enterprise Resource Planning (Erp)
- Integrated Marketing
- Marketing Strategy
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