Scott Hargrove
Chief Marketing Officer, Jeni\'s Splendid Ice Creams
- Role
- Chief Marketing Officer at Jeni's Splendid Ice Creams
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Scott Hargrove
Enterprise CMO with 20+ years of experience leading brand, growth, and commercial transformation across consumer brands, hospitality, and digital platforms. Known for owning the full commercial engine, from demand generation and brand building through digital transformation, storytelling, loyalty, innovation, and unit-level sales lift. Proven track record of scaling distinctive brands into the mainstream while preserving what makes them special, and delivering revenue growth, profitability, and “brand heat”.
Experience
Chief Marketing Officer
Feb 2024 — Present
Education
Duke University
Bachelor of Arts
Duke University - The Fuqua School of Business
MBA
Skills
- Social Media
- Shopper Marketing
- Advertising
- Integrated Marketing
- Marketing Communications
- Fmcg
- Brand Equity
- Brand Development
- Segmentation
- Strategy
- E-Commerce
- Management
- Customer Insight
- Digital Strategy
- Competitive Analysis
- Consumer Products
- Brand Architecture
- Strategic Planning
- Leadership
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Digital Marketing
- Analytics
- Social Media Marketing
- Marketing
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