Scott Hansen
Marketing Specialist | Kapur & Associates
- Role
- Marketing Specialist at Kapur & Associates
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Experience
Marketing Specialist
Apr 2023 — Present
Support business development by creating opportunity-specific marketing materials, researching clients and prospects, and identifying promotional opportunities to reach intended audiences- Coordinate, write, edit, and produce statements of qualifications, proposals, presentations, and other marketing collateral- Oversee company\'s social media accounts, achieving a 50% growth in following within the first year- Compile and author engaging content for the company-wide weekly email newsletter- Participate in pre-proposal and pre-interview planning with design teams to help develop and apply the established win strategy - Solicit and coordinate information on subconsultants and other team members for inclusion in proposal and presentation materials - Participate in building brand awareness, including the development of key market-level messaging - Serve as a subject matter expert, advocate for, and actively follow marketing and brand guidelines and procedures - Gather, format, and maintain accurate, up-to-date firm marketing information, including staff bios, project descriptions and statistics, and other information for marketing purposes- Oversee the creation, editing, and dissemination of all company-wide surveys, covering diverse topics from HR initiatives to shaping company perception and achieving strategic business goals- Charter Member of company\'s Toastmasters International group- Charter Member of company\'s Emerging Leaders Program
Education
University of Wisconsin-Eau Claire
Bachelor's degree, Print Journalism
2006 — 2010
Skills
- Editorial Calendars
- Sports Writing
- Entertainment Writing
- Social Media
- Film Criticism
- Communication
- Fitness Instruction
- Public Relations
- Press Releases
- Digital Media
- Copy Editing
- Marketing
- Publications
- Newspapers
- Blogging
- Editing
- Journalism
- Art Criticism
- Storytelling
- Customer Service
- Fitness Training
- News Writing
- Writing
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