Scott Hansen

Chief Marketing Officer and Business Leader

Role
Member of the Board of Strategic Advisors at Union Credit
Location
Sanford, FL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Scott Hansen

I thrive in dynamic, fast-paced, and competitive environments, where I\'ve had the privilege of providing transformative leadership and driving growth. With a proven track record, I specialize in building, growing, acquiring, and seamlessly integrating companies and brands, while cultivating high-performing teams. My journey through the Marketing Services, Data & Analytics, Payments, and Financial Technology industries has consistently delivered solid growth results.I\'ve spearheaded initiatives that have not only yielded significant gains in market share but have also enhanced efficiency, productivity, and operational effectiveness. My strategic acumen has been instrumental in navigating the complex landscape of today\'s business world.My experience extends to being a seasoned acquisition and integration leader. I\'ve driven growth both organically and through strategic acquisitions. With a track record of managing five portfolio businesses in the FinTech space, I\'m skilled at liberating value through both functional and brand assimilation.I\'ve honed my skills in deploying sales and marketing strategies that foster sustained revenue and EBITDA growth. My expertise includes elevating brand awareness and consistently improving customer acquisition and retention outcomes.Areas of Expertise: Revenue and EBITDA Growth M&A Opportunity Identification, Diligence, Operational Integration, Brand Assimilation, and Go-to-Market Execution Product Leadership Marketing Leadership Operational Leadership Strategic PlanningCareer Highlights:• I\'ve successfully acquired and integrated a total of 18 companies, implementing effective product, marketing, and go-to-market integration strategies. These efforts culminated in the creation of one of the largest financial technology providers, dedicated to serving banks, credit unions, and mortgage companies.• My leadership extended to all facets of marketing for a $2.5 billion marketing services & technology, payments, and financial solutions corporation. This encompassed overseeing product marketing, lead generation, demand creation, brand management, social marketing, events, marketing technologies, communications, PR, and thought leadership.• My role expanded from initially overseeing all aspects of marketing for U.S. businesses to ultimately taking on the responsibility for all solutions in the US, Canada, and global markets.Let\'s connect and explore opportunities to collaborate and drive success together!Email me at s••••••••@outlook.com or call me at (40••••••23.

Experience

  1. Member of the Board of Strategic Advisors

    Union Credit

    Jan 2023 — Present · US

    Providing guidance and direction on strategies, marketing and go to market best practices. Union Credit delivers an online marketplace to financial institutions, leveraging perpetual loan preapproval technology, to help clients grow customer bases, gain national exposure and break into younger markets.

Skills

  • Product Management
  • Executive Management
  • Business Intelligence
  • Acquisitions
  • Alliance Management
  • E-Commerce
  • Competitive Analysis
  • Loans
  • Internet Banking
  • Financial Services
  • Crm
  • Marketing
  • Enterprise Software
  • Strategic Planning
  • Lead Generation
  • Financial Institutions
  • Commercial Banking
  • Business Analysis
  • Analytics
  • Business Development
  • Customer Relationship Management (Crm)
  • Electronic Payments
  • Market Research
  • Cross-Functional Team Leadership
  • Profitable Growth
  • Leadership
  • Banking

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Scott Hansen — Member of the Board of Strategic Advisors at Union Credit in Sanford, FL, US | Unifers