Scott Hainey
Director of Strategic Partnerships @Wthr-Tv
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WORK HISTORY
Director of Strategic Partnerships @Wthr-Tv
Indianapolis, IN, US
Develop and execute strategic partnerships and community initiatives that drive brand growth, audience development, and generate revenue- Collaborate cross-functionally with leadership and teams across news, digital, marketing, and sales to create and implement integrated marketing strategies- Lead planning, problem-solving, and collaborative efforts to advance the station’s vision and operations- Directed high profile integrated brand partnerships including NBA All-Star Weekend, Olympic Games, and U.S. Olympic Swim Trials, ensuring sponsorship alignment and brand visibility- Led enterprise-wide brand health study using research and focus groups to redefine brand structure, messaging, and creative strategy- Manage B2B marketing initiatives to elevate the station’s brand and amplify its presence with external stakeholders- Honored as (2023) Champion of Change for transformational leadership and enterprise innovation.
EDUCATION
University of Indianapolis
BS, Earth/Space Sciences, Communications
SKILLS
ABOUT SCOTT HAINEY
Innovative thought leader with a proven ability to transform strategy into tangible success. Accomplished marketing and communications professional with expertise in brand development and creative direction. Recognized for combining hands-on creative expertise with strong leadership skills to inspire and guide diverse teams toward achieving exceptional results.AREAS OF EXPERTISE- Brand, Marketing and Communications Strategy - Leadership, Mentoring and Team Development- Strategic Planning- Research Analysis- Project Management - Problem Solving - Relationship Building - Partnership Development- Advertising and Promotion - Media Strategy and Media Buying- Creative Direction- Brand Messaging and Story Telling- Producing, Copywriting and Editing- TV Broadcast Operations - Social Media - Internal and External Communications - Crisis Management and Crisis Communication - Public and Media Relations- Community Relations and Outreach - Event Planning and Execution- Executive and On-Air Talent Consulting and Coaching- Budgeting and Cost Control
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