Scott Guttenberger

About Scott Guttenberger

I’m a strategic, data-driven marketing executive with 15+ years of leadership across AI, Web3, SaaS, and EdTech, known for building community-first brands and scaling early-stage companies. As CMO at LaunchFamily, I architected the go-to-market for Emmie, our AI parenting coach, driving rapid waitlist growth through social, podcast, and influencer channels while nurturing a vibrant parent community. Previously at Topl, I led marketing and partnerships to reach $1M ARR in 12 months for B2B supply chain dApps, launching an L2 blockchain on Bitcoin and forging a strategic alliance with the UNDP. An active contributor to the Web3 space since 2012, In 2017, I joined Topl (acquired), a protocol focused on ReFi, social impact, and financial inclusion—leading product development, tokenomics, and fundraising with $17M+ raised across several rounds. Across my Web3 work (Daz3D/MakeTafi), I’ve executed 23+ NFT and tokenization projects generating $1.8B+ in revenue for global brands including Coca-Cola, Warner Brothers, HBO, and Clinique. Beyond execution, I’ve become an active voice in the Web3 and impact spaces—speaking in several countries and have been published in several web3 specific outlets. Whether launching the Batman Cape & Cowl NFT collection, pitching Atari on Fight Back Apes partnerships, or scaling an AI parenting platform, I’ve built a career at the intersection of marketing, technology, and culture. A hybrid of CMO, tech innovator, and cultural architect, I operate on the ethical frontier of AI and Web3—where community, creativity, and culture converge into systems that scale and benefit people.

Experience

1. CMO

   Launchfamily

   Dec 2024 — Present

   LaunchFamily is an AI-powered parenting platform that delivers personalized guidance for families right when they need it. At the heart of our product is Emmie, a warm, expert-trained AI coach who supports parents through everyday challenges and long-term growth. We combine cutting-edge technology with evidence-based insights to help parents raise emotionally healthy, resilient kids in a fast-changing world.As CMO & Co-Owner, I lead go-to-market strategy, brand development, community growth, and content innovation, scaling LaunchFamily from concept to market-ready with a focus on trust, empathy, and impact.