Scott Goeke
Principal UX Researcher at Attentive Mobile
- Role
- Principal Ux Researcher at Attentive
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Scott Goeke
Specialties: Jobs To Be Done/Experience Outcome Strategist, AI Tool Development, Storyboard Validations, Prototype Walkthrough, Design Thinking, Whiteboarding/Sketching UX, Mobile Participatory Design, Wall Walkthrough, Task Analysis, Lab Testing, Benchmarking, Heuristic Evaluations, Agile UX, RITE, Interviewing, Contextual Inquiry, Ethnographic Studies, Journey Maps, Focus Groups Data, SPSS, Survey/Questionnaire Design and Analysis, Communication Design, Visual Deliverables, Joint Deliverables, UX Evangelizing, UX Strategy, Establishing and Leading UX Research teams, Cross-functional collaboration.I am a seasoned UX researcher who has worked on a wide range of products and projects across multiple companies for both consumer and business-facing products. I\'ve started and led research teams and founded research organizations at large established companies and startups. I approach research with a focus on identifying user goals and creating frameworks that provide a means to approach design problems as testable hypotheses.
Experience
Principal Ux Researcher
Mar 2022 — Present · Seattle, WA, US
April 2022 – present- Primary accomplishments:• Established the UX Research program for all Attentive products, including comprehensive VoC and recurring customer satisfaction programs.• Created and led research program and strategy for Attentive AI Pro package (Audiences AI, Send Time AI, Brand Voice AI, Identity AI).• Created and led research program and strategy for core Attentive AI toolset (Copy Assistant AI, AI Journeys, AI Grow).• Created and led research program and strategy for Attentive RCS program.• Created product and UX scorecard program to measure the ongoing health of our products, compare our direct performance against our competitors, provide baselines to compare the effectiveness of design solutions against existing experiences, and better understand if the design solutions we implement are driving the predicted improvements in user satisfaction.• Responsible for end-to-end research across all verticals in Attentive, including SMS, Email, AI tools, and the RCSBM channel.• Defined research roles and responsibilities and managed growth of UXR role.
Education
University of Washington - School of Medicine
Ph.D., Neurobiology and Behavior
1999 — 2005
University of Washington
Ph.D., Neurobiology and Behavior
1999 — 2005
Whitman College
Bachelor of Arts (BA), Chemistry/Biology
1991 — 1995
Skills
- Data Analysis
- Statistics
- Qualitative Research
- User Interface Design
- User Experience
- Interaction Design
- Data Visualization
- Usability Testing
- Information Architecture
- R
- User Research
- Research
- Persona
- User Interface
- Research Design
- Molecular Biology
- User-Centered Design
- Heuristic Evaluation
- Contextual Inquiry
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