Scott Giersch
Senior Director, Brand Strategy & Integration | Executive Leader Connecting Merchandise Strategy, Product Development & Guest Experience
- Role
- Sr Director Brand Merchandise Strategy & Integration at Universal Destinations & Experiences
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Scott Giersch
Experienced merchandising and brand strategy executive with a proven track record of leading global teams, shaping guest-driven product strategies, and delivering results across vertical, wholesale, and licensing models. Known for building and scaling brands, launching category-defining assortments, and driving cross-functional collaboration across apparel, accessories, and hardlines.I spent over two decades at Disney in senior leadership roles across Consumer Products, Disney Stores, Parks, and Lucasfilm, partnering closely with creative, franchise, product development, and operations teams to deliver compelling, high-impact brand experiences at scale.I currently serve as Senior Director of Brand Strategy & Integration at Universal Theme Parks & Experiences, where I lead brand strategy across merchandise and connect brand vision to product development and execution. My role focuses on strengthening cross-functional integration across Brand, Product Development, Planning, Sourcing, and Creative teams to drive clearer decision-making, stronger alignment, and more strategic, guest-focused outcomes. Building on my prior consulting work, I continue to evolve the product development operating model, including timeline and RACI frameworks, to support more efficient and disciplined execution across a complex, multi-brand environment.
Experience
Sr Director Brand Merchandise Strategy & Integration
Universal Destinations & Experiences
Jan 2026 — Present · Los Angeles, CA, US
Lead brand strategy and integration across merchandise, connecting brand vision to product development and execution. Partner closely with cross-functional teams including Product Development, Design, Planning, Sourcing, Operations, and Franchise to deliver guest-centric, commercially strong brand offerings. Building on a recent consulting engagement, continue to evolve the Product Development timeline and operating model to drive clearer alignment, stronger decision-making, and more strategic, efficient execution across a complex, multi-brand environment.
Education
Kansas State University
Bachelor of Science (B.S.)
Skills
- Brand Management
- Marketing Strategy
- Brand Development
- Fashion
- Product Development
- Marketing
- Merchandising
- Apparel
- Retail
- Customer Service
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