Scott Coligan
Senior Brand Strategist | Fractional CMO | Marketing & Innovation Consultant | Human & Cultural Insights
- Role
- Fractional CMO at Heywell
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Scott Coligan
Hey There! I\'m thriving my way through a modern hybrid career path as a brand and innovation strategy consultant with WatersonGarner (a senior collective of expert brand builders and culture whisperers) while also building a brand in real-time as the fractional CMO for heywell (a line of function forward sparkling waters made to help people meet the demands of modern life).Specialties: Brand Strategy, Innovation Strategy, Innovation Concept Development, Consumer Insights, Brand Positioning, Qualitative Research, Quantitative Research, Multi-Cultural Research, Segmentation, Marketing Strategy, Futuring, Trends & Cultural Research, L&D, Growth Strategies, Team & People Leadership, Storytelling, Change Management.Topic Expertise: Food & Beverage, Wellness, GenZ
Experience
Fractional CMO
Apr 2024 — Present · Chicago, IL, US
Education
Bentley University - McCallum Graduate School of Business
MBA, Marketing
2008 — 2010
University of Pittsburgh
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
2000 — 2004
Skills
- Market Research
- Shopper Marketing
- Brand Performance
- Strategy
- Analytics
- Project Management
- Sales
- Management
- Customer Insight
- Market Planning
- Strategic Brand Positioning
- Trade Marketing
- Consumer Products
- Nielsen
- Strategic Planning
- Brand Awareness
- Agency Coordination
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