Scott Carlson
- Role
- Founder, CCO at Van\'s General Store
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Scott Carlson
Experienced Founder with a demonstrated history of working in the marketing and…
Experience
Founder, CCO
Jan 2012 — Present
The General Store is a creative collective, a modern agency where best in class creative and strategists incorporate their talents to make incredible advertising, brand content, films, and other high quality narratives in service of brands. At Van\'s General Store, we create master narratives in the form of giant story arcs. Arcs that are built over time, carefully, consistently to create far greater impact and momentum for our clients. A brand narrative that is consistently worked, improved, and explored not only captures imaginations but also resonates deeply with audiences, creating a more authentic, human brand experience. We believe most brands have not fully explored the possibilities of their narrative, and we are in business of elevating brands to entirely new levels. VGS has worked with Pepsico, GM, Chevrolet, Cadillac, Hulu, Vespa, Sleepy Jones, Honeybrains, NBC, Def Jam, Burger and Lobster, Minted, Union Savings Bank, Moto Guzzi, Onda Beauty, Cloud Water, Nutrafol, Zappos and others.
Skills
- Creative Strategy
- Brand Architecture
- Art Direction
- Visual Communication
- Video
- Art
- Graphic Design
- Illustration
- Video Production
- Digital Strategy
- New Media
- Integrated Marketing
- Content Strategy
- Logo Design
- Creative Problem Solving
- Creative Services
- Concept Development
- Film
- Creative Direction
- Commercials
- Brand Development
- Interactive Advertising
- Typography
- Adobe Creative Suite
- Relationship Marketing
- Advertising
- Corporate Identity
- Outdoor Advertising
- Branding
- Branding
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