Scott Campbell

Senior Director of Marketing & Public Engagement @Food for the Hungry Canada

Abbotsford, BC, CA

Strategic marketing executive driving organizational growth through innovative brand positioning, integrated campaign development and data-driven marketing intelligence. Currently leading cross-functional teams in executing multi-channel marketing strategies that optimize donor acquisition, retention, and lifetime value while advancing mission-critical humanitarian and community transformation initiatives across global markets.Spearheading comprehensive marketing operations including brand management, digital transformation, content strategy, and performance analytics. Leveraging advanced segmentation, marketing automation, and predictive modelling to deliver personalized experiences that drive impact across donor journeys and program outcomes.Building marketing capabilities, developing high-performing teams, and establishing key performance indicators that align marketing investments with the greater organizational objectives.