Scott Byrne
Creative Operations | DAM | Production | Cinematography
- Role
- Creative Production Manager, Paramount Global Content Distribution, Marketing at Paramount
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Scott Byrne
Scott Byrne is a strategic and efficient creative operations leader, with a track record of building systems, workflows, and tools to consistently deliver exceptional work and cost reduction at scale. A collaborative and trusted team leader, he thrives in bridging stakeholders, managing end-to-end, multi-platform, multi-medium creative production, and identifying patterns for increased outcomes. He is meticulously organized and proactive in business and life, with expert creative and technical skills, extensive digital asset management, automation, and AI-enabled workflow experience.
Experience
Creative Production Manager, Paramount Global Content Distribution, Marketing
Apr 2023 — Present · Los Angeles, CA, US
Identified and developed a creative automation for static breakout assets resulting in 100% accuracy and in department savings annually.* Managed the creation, organization, adaptation, implementation, maintenance, and archiving of all Paramount Global creative assets for B2B servicing: Paramount Pictures, P+, Showtime, CBS, MTV, Nickelodeon, BET.* Ensured that all assets are aligned with corporate and brand guidelines, production standards, and quality.* Detailed knowledge of all creative assets and file types: A/V, print, digital, social, OOH, and installations.* Collaborated with marketing leads and the asset team to establish a timeline, efficient workflows, receipts, adaptations, breakouts, and delivery strategy of creative assets for client servicing.* Deep understanding of theatrical film, streaming, digital, and social marketing trends.* Designed or produced corporate brand invites, installations, experiences, step-and-repeats, door clings, posters, totems, gift bags, merchandise, and giveaways in support of global events like LA Screenings and MIPCOM.* Designed or produced brand/IP highlights and mashups.* Created library key art, sales sheets, pitch decks, logos, adaptations, and production assets for servicing to global B2B clients as needed.* Monitored third-party platforms and emerging AI tools for potential legal clearance and implementation.
Education
Full Sail University
Associate's degree, Film and Digital Video Production
2003 — 2004
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