Scott Bussen

About Scott Bussen

Strategic communications leader and counselor, with experience addressing communication challenges from news media, communications agency and corporate perspectives. Effective at using a wide array of strategies and tools to influence audiences ranging from consumers to distributors to employees. In-depth understanding of how to achieve business communication objectives, including consumer public relations, event planning and execution, social media, corporate communications, internal communications and issues management. Skilled at developing corporate and brand communication strategies by identifying desired long-term story and analyzing how key stakeholder perceptions and behaviors should be impacted by communication strategy. Successful at delivering company and brand messages through news media, both in development of key messages and as spokesperson. Experienced team leader and manager who knows how to effectively provide communications counsel to senior management and other key internal clients.

Experience

1. Senior Manager, Communications

   Quarles & Brady LLP

   Aug 2020 — Present · Milwaukee, WI, US

   Lead internal and external communication strategy for the firm, including leadership communication, firmwide internal communication, issue management and media relations, both on \"business of law\" topics and in support of individual attorneys\' practices. Partner closely with the DEI and pro bono teams to tell the story of the firm\'s commitment in these areas. Also oversee the firm\'s website and social media platforms. Manage an internal team of three people, as well the firm\'s public relations agency of record.

Education

• University of Tulsa

  Bachelor of Arts - BA

Skills

• Strategic Communications Counsel
• Internal & External Communications
• Social Media
• Sports Marketing
• Executive-Level Communication
• Internal Communications
• Media Relations
• Agency Relationship Management
• Key Message Development
• Writing
• Media Skills Training
• Integrated Marketing Communications Planning
• Media Trained
• Speech Writing
• Issue Management
• Crisis Communications
• News Writing