Scott Buford

About Scott Buford

Award-winning Creative Director and Designer with over 20 years experience producing…

Experience

1. Senior Creative Director

   Academy of Television Arts & Sciences

   Jun 2005 — Present · North Hollywood, CA, US

   Creative and strategic leader - concept to completion - for the Emmy Awards campaign and all Academy endeavors: Television Academy Honors, Hall of Fame, College Television Awards, live monthly events with trending TV shows, FYC\'s, membership development and all Academy advertising and branding. Promoted three times during tenure.• Hands-on creator of unique Emmy and Backstage Live! campaigns/user experiences across print, web, mobile, live events and on-air promotions. • Cultivate productive relationships with creative/executive teams at ABC, CBS, FOX, NBC, and production companies, increasing efficiency while shortening lead times. • Manage an internal creative staff, as well as hire and supervise external resources like agencies, design firms, photographers, writers and branding specialists. Responsible for delivering an engaging, seamless user experience for all Academy shows/events/initiatives. • Direct photo shoots and commercials, partnering with the networks and sponsors to create engaging advertising campaigns.• Partnering with a Siegel & Gale, led a re-branding of the Television Academy logo, mission statement, and brand positioning in 2013.• Oversee detailed departmental and event budgets, maintaining high creative output with limited budgets.

Education

• Missouri State University

  BFA, Graphic Design

  1988 — 1993

Skills

• Animation
• Illustration
• Entertainment
• Concept Development
• Advertising
• Brand Development
• Digital Media
• New Media
• Adobe Creative Suite
• Graphics
• User Experience
• Content Strategy
• Logo Design
• Mac
• Motion Graphics
• Art
• Broadcast
• Creative Direction
• Post Production
• Video
• Graphic Design
• Art Direction
• Film
• Video Production
• Television