Scott Broughton
Senior Vice President, Marketing and Client Engagement at ICBA Payments
- Role
- Senior Vice President, Marketing and Client Engagement at Icba Bancard Inc
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Scott Broughton
Hello! My name is Scott Broughton! I am an experienced professional with a demonstrated history of working in the payments industry particularly for community banks and credit unions. My success in strategic marketing, business development, and portfolio management is directly linked with my proven ability to identify new business opportunities, cultivate and maintain relationships with executive business partners, and spearhead effective sales and market penetration plans. I’m an accomplished professional with a sharp business acumen and keen expertise in product development, advertising, market research, and social media management. I’m customer-centric executive with expertise in growing territories through developing keen knowledge of products, services, competitors, and markets while leading cross-functional teams, revamping marketing programs, and building enduring client relationships. I’m expert in conceptualizing and implementing integrated marketing campaigns and communication plans to ensure brand consistency, meet measurable objectives, and maximize ROI. I’m skilled in leading teams, creating competitive product roadmaps, and coordinating product launch and development initiatives. I’m expert presenter, negotiator, and businessperson; able to forge relationships with partners and build consensus across all organizational levels. Following are the highlights of my career accomplishments: Spearheaded full spectrum marketing operations and orchestrated client engagement initiatives to maximize client retention and propel the achievement of bottom-line growth objectives. Achieved YOY revenue growth targets through developing marketing programs for credit and debit card account growth and usage and advising banks on growth improvement strategies. Improved the company’s marketing footprint by orchestrating marketing plans, developing and executing marketing and communications strategies, supervising marketing materials and campaigns. Please feel free to contact me at s••••••••@gmail.com with any thoughts or questions about my work—I’m always interested in making new professional acquaintances.
Experience
Senior Vice President, Marketing and Client Engagement
Oct 1999 — Present · Washington, DC, US
Currently I’m working as a Senior Vice President, Marketing and Client Engagement at ICBA Bancard, I oversee all aspects of budget administration, strategic partnership development, relationship management, portfolio analysis, and annual Visa marketing programs. I manage corporate strategic goals for small business card endeavors and coordinate company’s annual convention activities. It is worth mentioning that, I serve as a subject matter expert for developing and maintaining online…
Education
Virginia Tech - Pamplin College of Business
Business, Marketing/Marketing Management, General
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