Scott Birnbaum

About Scott Birnbaum

As CEO and Co-Founder of Booster, I’m focused on redefining fundraising for youth and collegiate sports. Booster empowers coaches, athletes, and teams to raise money more efficiently by activating their networks, turning community engagement into sustainable support.I’m a performance marketing executive with 20+ years of experience scaling growth-stage companies, leading global teams, and driving digital transformation. Before founding Booster, I managed over $1B in annual PPC spend at System1, helping guide the company’s evolution from startup to IPO. My expertise spans audience monetization, SEM, performance marketing, and growth strategy, with a passion for the intersection of technology, community, and purpose-driven innovation. I began my career in finance, a foundation that continues to shape my analytical and growth-oriented approach to leadership.A lifelong Texas Longhorn, I’ve seen firsthand how digital communities unite people around shared passions. That insight continues to inspire how I build high-performing teams and design scalable, data-driven marketing strategies that drive lasting growth.

Experience

1. Co-founder and CEO

   Booster

   Feb 2024 — Present · Los Angeles, CA, US

Education

• The University of Texas at Austin

  Bachelor of Business Administration (B.B.A.), Finance, General

  1994 — 1998

Skills

• Web Analytics
• Strategic Partnerships
• A/B Testing
• Search Engine Marketing (Sem)
• Marketing Strategy
• Omniture
• Financial Modeling
• Strategy
• E-Commerce
• Competitive Analysis
• Start-Ups
• Business Development
• Digital Marketing
• Google Analytics
• Analytics
• SEO
• Finance
• Financial Analysis
• Sql
• Ppc
• Sem
• Customer Acquisition
• Program Management
• Search Advertising
• Product Management
• Mergers & Acquisitions