Scott Berman
Marketing Ops Leader | AI-Driven Content & Funnel Architect | Bridging Strategy, Sales, & Storytelling
- Role
- Marketing Ops Manager at TX Real Estate
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Scott Berman
I’m a marketing leader with a track record of stabilizing teams, streamlining operations, and driving results — especially in high-stakes industries like real estate, lending, and financial services. My strength lies in bridging the gap between sales and marketing, content and conversion, human creativity and AI efficiency. From leading high-performing teams to generating a high volume of smart, scalable content, I bring order to chaos and results to the table. I’m highly proficient in HubSpot, Salesforce, Google & Meta Ads, and AI tools like ChatGPT — and I’m committed to mastering automation systems that amplify marketing without losing its soul. I thrive in fast-moving, remote-first teams that value strategic thinking, hands-on execution, and clear storytelling. Let’s talk if you need someone who can clarify your brand, unify your systems, and move marketing forward — intelligently.
Experience
Marketing Ops Manager
Jul 2025 — Present · US
I build and lead scalable marketing systems designed to drive lead generation, conversion, and revenue growth. By developing efficient, full-funnel strategies across SEO, PPC, social media, email, and direct mail, I align marketing efforts with business objectives and sales outcomes. I leverage AI tools to automate workflows, enhance targeting precision, and accelerate content creation. My approach emphasizes performance optimization through continuous A/B testing, keyword and bid management, and UX-focused web improvements. Through rigorous KPI tracking and strategic reporting, I deliver actionable insights that improve campaign effectiveness, streamline operations, and increase qualified sales opportunities.
Education
The University of Alabama
Bachelor's degree
2007 — 2009
The University of Alabama
Bachelor's degree
2009 — 2011
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