Scott Bell

About Scott Bell

I am a marketing executive with over 20 years of experience and a proven track record of success in strategic planning, business development, and personnel, client and financial management. But that doesn’t come close to how truly proud I am to have helped generate hundreds of millions of dollars for the numerous organizations I have had the honor of working with. While highly analytical, I love integrating that left brain with my right to drive creative, innovative problem solving. And yet, I have seen the greatest success when engaging others to help tackle problems, as good ideas can come from anywhere to spark a ‘ripple effect’ of impact across channels, audiences, organizations, and beyond. I have a strong willingness to do whatever it takes to achieve success - which is only surpassed by my client’s insistence to do that every day. Some of my recent accomplishments include:• Strict financial management to an annual $15MM+ spend budget, helping to drive client revenue by more than +185% vs-25% benchmark• Spearheaded agency-wide expansion of integrated digital services, helping to establish standards, best practices, and staff training across client services, analytics/reporting, and creative• Created and executed a marketing strategy that exceeded client net revenue goals by more than 30% while managing to increase company profits on the account by 25% from previous yearIf I had to sum it up, I truly believe in the power of connections - whether that is defining the goal and connecting the dots to build a roadmap to success; creating an avenue for an organization to engage with a constituent; or just lending an ear to a colleague that needs someone to talk to (as long as it isn’t during the Dawgs game). Now, I couldn’t speak about connections without mentioning the big one outside of work, my wife and three kids. We love spending our time together traveling and elevating charitable causes in my hometown of Atlanta, which fortunately provides an easy cover for my lousy golf game.

Experience

1. Vice President Client Services

   Marketeam

   Feb 2013 — Present · Atlanta, GA, US

   Client Experience: US Fund for UNICEF, Mayo Clinic, Sierra Club, Inova Health Foundation, Humane Society of the United States, CARE, Operation Homefront• Lead marketing teams in developing strategic plans across creative, analytics and account services for annual marketing budgets in excess of $50MM+ in revenue • Drove client revenue by more than +185% vs-25% sector benchmark while growing agency profit margins by +25%. • Successfully managed and developed a team of 10+ employees across multiple accounts, helping to grow agency staff from 11 to 70+ employees• Spearheaded agency-wide expansion of integrated digital services, helping to establish standards, best practices, staff training and additional revenue lines across client services, analytics/reporting, and creative teams

Education

• University of Georgia - Terry College of Business

  Bachelor of Business Administration - BBA, Marketing - Sales Focus

Skills

• Direct Marketing
• Integrated Marketing
• Fundraising
• Marketing Strategy
• Advertising
• Account Management
• Direct Mail
• Email Marketing
• Marketing Communications
• Digital Marketing
• Marketing