Scott Bedbury
CEO at Brandstream, advisor, author and speaker
- Role
- Founder and CEO at Brandstream
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Scott Bedbury
Author, speaker and CEO of Brandstream, a global c-suite brand advisory firm founded in…
Experience
Founder and CEO
Aug 1998 — Present
Brandstream provides thought leadership and best practices for creating and preserving a world-class brand. Areas of expertise include brand and business development, product innovation, category disruption, crisis management, brand repositioning, channel management, organizational culture, experiential marketing, and brand storytelling. Scott has spoken in more than 30 countries, advising leaders from Airbnb, Apple, Coca-Cola, DocuSign, Facebook, Ferrero, Google, Groupo Modelo, Kaiser Permanente, Microsoft, NASA, P&G, Samsung, Starwood Hotels, Tellme Networks, North Face, the US Navy, and VWAG.His first book,\"A New Brand World\"(Viking Press 2002), was included as \"One of the 100 Best Business Books of All Time\" by CEO-READ for 15 years. His next book, scheduled for release in late 2021, provides ten principles for preserving trust and humanity in the disinformation age.
Skills
- Brand and Business Strategy, Organization/Culture Development
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