Scott Antonivich

Creative Services Director / Brand Manager at Saga Communications

Role: Creative Services Director at Saga Communications
Location: Keene, NH, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Scott Antonivich

Accomplished, broadcast and digital marketing professional with broad print, online, and broadcast experience, encompassing strategic planning, time management, qualitative & quantitative research, interactive marketing, creative development, video and audio production, media planning & buying, database /direct-marketing, public relations, sales promotion and on-air/on-site promotions, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, and improved business performance that engages business to business and the local community. Visit:

Experience

Creative Services Director
Saga Communications
May 2022 — Present

Contact information

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Current company

Saga Communications

Broadcast Media Production and Distribution · 415 employees · Founded 1986 · Grosse Pointe Farms, Michigan, United States

Saga Communications, Inc. is a broadcast company whose business is primarily devoted to acquiring, developing and operating radio stations. Saga currently owns or operates broadcast properties in 26 markets, including 75 FM and 33 AM radio stations. Saga's strategy is to operate top billing radio stations in mid sized markets, defined as markets ranked (by market revenues) from 20 to 200. Saga's radio stations employ a myriad of programming formats, including Active Rock, Adult Album Alternative, Adult Contemporary, Country, Classic Country, Classic Hits, Classic Rock, Contemporary Hits Radio, News/Talk, Oldies and Urban Contemporary. In operating its stations, Saga concentrates on the development of strong decentralized local management, which is responsible for the day-to-day operations of the stations in their market area and is compensated based on their financial performance as well as other performance factors that are deemed to effect the long-term ability of the stations to achieve financial objectives. Saga began operations in 1986 and became a publicly traded company in December 1992. The stock trades on the NASDAQ under the ticker symbol "SGA".

sagacom.com

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