Scott Allison
Consumer Intelligence Leader
- Role
- Consumer Insights Director at Pharmavite
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Scott Allison
Consumer Intelligence leader with 25+ years of experience in custom primary research, analytics, and strategy. Deep experience in scaling and structuring consumer capabilities - organizational structure, building bespoke toolkits for consumer understanding, and setting the learning agenda. Experience across the globe with a myriad of categories (B2C and B2B) and consumer bases: auto/motorycyle, food/bev, consumer durables, luxury, apparel, industrial.Specialties: new product development (concept and product testing), brand equity and targeting/positioning analyses, consumer segmentation, packaging evaluation, copy testing, syndicated data analysis, shopper experience evaluation, market entry strategy, media impact
Experience
Consumer Insights Director
Apr 2025 — Present · Los Angeles, CA, US
Education
University of Michigan
Bachelor of Arts (B.A.), Economics
1993 — 1997
Harvard Business School Executive Education
Executive Leadership Development Program
Georgetown University McDonough School of Business
MBA
2000 — 2002
Skills
- Consumer Insight
- Strategy
- Consumer Behaviour
- Fmcg
- Brand Equity
- Consumer Products
- Copy Testing
- Marketing Research
- Market Research
- Competitive Analysis
- Data Analysis
- Segmentation
- Customer Insight
- Shopper Marketing
- Product Innovation
- Brand Architecture
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