Scot Robinson

About Scot Robinson

As a Partner at Vistamar Consulting, I lead strategy, digital transformation, and growth initiatives for multi-location healthcare organizations across the U.S. I specialize in developing integrated marketing platforms that combine SEO-optimized websites, Google Business Profile management, paid media campaigns, and custom analytics dashboards to drive measurable patient acquisition. Working closely with C-suite teams, I help clients solve complex visibility and engagement challenges through a mix of proprietary tools and tailored consulting. My focus includes: • Building and scaling multi-brand, multi-location website platforms • Designing local SEO strategies to dominate SERPs in competitive markets • Managing data-driven Google Ads, Facebook, and programmatic campaigns • Creating custom BI dashboards for real-time performance insights • Advising on referral outreach, physician engagement, and patient conversion We’ve partnered with healthcare groups in specialties ranging from urology and podiatry to oncology and radiology, consistently improving digital visibility, increasing direct appointments, and elevating brand performance across all channels.

Experience

1. Partner

   Vistamar Consulting

   Jan 2022 — Present · Manhattan Beach, CA, US

   As a Partner at Vistamar Consulting, I lead strategy, digital transformation, and growth initiatives for multi-location healthcare organizations across the U.S. I specialize in developing integrated marketing platforms that combine SEO-optimized websites, Google Business Profile management, paid media campaigns, and custom analytics dashboards to drive measurable patient acquisition.Working closely with C-suite teams, I help clients solve complex visibility and engagement challenges through a mix of proprietary tools and tailored consulting. My focus includes:• Building and scaling multi-brand, multi-location website platforms• Designing local SEO strategies to dominate SERPs in competitive markets• Managing data-driven Google Ads, Facebook, and programmatic campaigns• Creating custom BI dashboards for real-time performance insights• Advising on referral outreach, physician engagement, and patient conversionWe’ve partnered with healthcare groups in specialties ranging from urology and podiatry to oncology and radiology, consistently improving digital visibility, increasing direct appointments, and elevating brand performance across all channels.

Education

• University at Albany

  Bachelor of Science - BS

  1979 — 1983

Skills

• Mobile Applications
• Start-Ups
• Android
• Strategic Partnerships
• Online Marketing
• SEO